Denis Schweizer is new Director Sales, Service and Marketing at HYFRA.

HYFRA, one of the leading German manufacturers of industrial cooling systems, has a new Director Sales, Service & Marketing. In the future, Mr. Schweizer will be responsible for customer support, acquisition and optimization of business growth.

The trained refrigeration and industrial engineer has many years of experience in various branches of the refrigeration industry. Previously, he held top sales positions at Viessmann K├╝hlsysteme GmbH and Liebherr Transportation Systems, among others, and was most recently Head of Global Sales at Liebherr Domestic Appliances.

There he was responsible for the global internal and external sales force as well as the field service of the Food Retail division. In his new position at HYFRA, Denis Schweizer will coordinate the sales team, support existing customers and acquire new customers. In addition, he will develop sales strategies, drive business growth and open up new markets. In doing so, he will benefit in particular from his profound technical expertise, his sales leadership qualities and his successfully implemented international projects.

"With Mr. Schweizer, we were able to gain an experienced, technically skilled sales professional. His deep industry knowledge, his large network and his comprehensive know-how will benefit us enormously. As a true expert in refrigeration technology, he knows all about the requirements of our target groups in the laser industry, filtration as well as machine tool manufacturing. We are very much looking forward to working with him," explains Torben Benter, Managing Director at HYFRA.

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